Smith Jones

Last updated: 31 July 2026

What I do

I buy traffic for a living, which means I spend more time in funding pages, terms documents and placement reports than in dashboards. Most of my work sits in the unglamorous half of media buying: reading what a platform actually commits to before money moves, and finding out where a campaign is quietly failing after it does.

I write the comparison material on this site because the alternative was watching buyers fund accounts on the strength of a number somebody copied from a directory three years ago. The figures here are the ones I check myself, and the sections that reason about them are the ones I write.

Where my adult ad network expertise sits

Auction mechanics

Most disappointment in this vertical comes from misunderstanding the auction, not the traffic. A floor bid on popunder inventory frequently buys nothing at all rather than buying badly, because the auction simply awards the impression elsewhere. Understanding first-price versus second-price behaviour, and what a platform's "smart" bidding mode is actually optimizing, decides whether a test budget produces data or noise.

Source-level optimization

Campaign-level bidding averages away the only signal worth having. On push and popunder inventory the difference between the best and worst source in a single campaign is routinely an order of magnitude, and a single bid across all of them subsidises the losers with the winners. I work in placement reports, per-source bid rules, and black and white lists by IP, ISP and source ID.

Anti-fraud filtering and its costs

Every filter you switch on removes real users along with bots. IPv6 exclusion and proxy exclusion are the clearest example: they cut invalid traffic, and in US states with an active age gate they also cut the humans routing around a block. I treat filters as a trade to be measured against conversion rate, not a checkbox to be set once.

Compliance for regulated categories

Since June 2025 the map of where adult inventory can be delivered has changed repeatedly, and the changes are legal rather than technical. I track age-verification statutes as they take effect, the difference between a law being passed, in force and actually enforced, and the geo-blocking decisions platforms make in response. That work sits behind the reach section of our comparison material.

Publisher economics

I read the other side of the ledger too, because the two are the same auction. Withdrawal thresholds, payment terms, revenue share and format mix decide what a site actually earns, and a low threshold on quarterly terms is worse for cash flow than a higher one paid on request.

How I verify a figure

Registration is free on every platform we cover, so the entry cost is checkable without spending anything. I open an advertiser account, go to the funding page, select the payment method a reader would realistically use, and read what it says. The same applies to format counts, which come from the campaign creation flow rather than a landing page, and to payout thresholds, which come from the publisher side of the account.

Legal claims go to the source document. A Supreme Court holding comes from the opinion, a statute from the legislature's own text, a platform policy from that platform's help centre. Industry coverage is useful for finding out that something happened; it is not a source for what the something says.

What I will not write

I do not publish invented performance numbers. If you read a claim on this site that a specific campaign returned a specific eCPM on a specific date, it happened; if I have not run that test, I say what is documented and attribute it, rather than inventing a figure that sounds convincing and cannot be checked.

The same rule applies to figures I could only find in a directory. Where a deposit ladder or a threshold has no published vendor page behind it, the text says so and tells you to confirm it in your own account before funding. Marking uncertainty is more useful than hiding it, and it is the difference between a comparison you can act on and one you have to redo yourself.

Corrections and contact

If a figure on this site is out of date or wrong, I would rather hear it from you than leave it up. Write to [email protected] with the page and the specific number, and I will check it against the source and correct the page. How corrections are handled is set out in the editorial policy, the wider standards behind this work are described on the about page, and other routes to reach us are listed on the contact page. The rules governing reuse of anything I write are on the terms and conditions page, and what the site stores in your browser while you read it is listed on the cookie policy page. The comparison material itself is published on Adult Ad Network.